Associate Director, Integrated Marketing

职位要求 / 描述

<div class="content-intro"><p>Forbes is an iconic global media brand that has symbolized success for over a century. Fueled by journalism that informs and inspires, Forbes spotlights the doers and doings shaping industries, achieving success and making an impact on the world. Forbes connects and convenes the most influential communities ranging from billionaires, business leaders and rising entrepreneurs to creators and innovators. The Forbes brand reaches more than 140 million people monthly worldwide through its trusted journalism, signature ForbesLive events and 49 licensed local editions in 81 countries.</p></div><p>Forbes is seeking an Associate Director, Integrated Marketing to join our agile Integrated Marketing team to create cross-platform partner programs for best-in-class brands. The Associate Director, Integrated Marketing will be responsible for developing strategic and compelling cross-platform program ideas and proposals that leverage Forbes’ leading brand properties and franchises to engage influential audiences and drive tangible value for our brand partners. This crucial role supports our revenue team’s marketing strategies – from cross-platform ideation to storytelling to final proposals and deliverables</p> <p><strong>Responsibilities:</strong></p> <ul> <li>Lead as a strategic partner in the strategy and creative ideation for our Integrated Marketing initiatives on Forbes – ideating cross-platform opportunities that come to life through editorial initiatives, powerful custom content, events, social, video, print, etc.</li> <li>Multi-task and collaborate closely with cross-functional teams - sales, account management, content, design, events and social - to own the pre-sale marketing process for partner proposals (RFPs and proactive opportunities)</li> <li>Create engaging presentations that clearly communicate program ideas for our most valued clients. Day-to-day responsibilities involve brainstorms, setting strategy, creative concept ideation, gathering insights and crafting a narrative to support ideas, proposal/presentation deliverable creation in support of the team and for your own projects, and as needed, presentation of the concept</li> <li>Ability to marry creative ideas that are timely and resonant with partner brands’ KPIs and business objectives to drive tangible value for their business and/or thought leadership and to communicate Forbes’ unique value as a leading media partner</li> <li>Collaborate with other marketers and provide proposal support for larger scale strategic proposals</li> <li>Create proactive materials (category decks, sell sheets, general presentations) and ideas across categories that position our team as best-in-class ideators who are on the pulse of our top clients’ needs</li> <li>Identify new and innovative partnership opportunities and unique storytelling formats that help brands’ reach our influential audiences where they are</li> </ul> <p><strong>The Ideal Candidate:</strong></p> <ul> <li>5-7 years of marketing or brand strategy experience creating custom ideas and developing proposals; strong PowerPoint skills and an appreciation for design to enhance your ideas and deliverables are a must</li> <li>Exceptional communication skills – written and verbal</li> <li>Proven experience as a skillful multi-tasker with the aptitude to navigate proposal work for clients representing diverse industries with multiple deadlines</li> <li>Ability to influence as an empathetic team player who is eager to develop strong internal and external relationships to establish trust in your creative thinking</li> <li>Strong business acumen with a natural ability to anticipate needs, innovate and excel in a fast-paced sales environment that requires a solution-oriented approach with attention to detail</li> <li>Executive presence and comfortability working closely with and presenting to clients and/or agency partners</li> <li>Previous experience ideating cross-platform pitches that extend to custom

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