Marketing Lead

职位要求 / 描述

<div class="content-intro"><p style="line-height: 1.5;"><span style="font-family: verdana, geneva, sans-serif; font-size: 14pt;">About Immunefi</span></p> <p style="line-height: 1.5;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Immunefi is the premier security platform for the decentralized economy. We protect billions of dollars in user funds by connecting the world's most ethical hackers with the leading blockchain protocols. We are not just a software company; we are the trust layer of Web3. We are currently navigating an exciting chapter of "Refounding," returning to our roots of high standards, speed, and product excellence.</span></p></div><p style="line-height: 1.5;"><span style="font-family: verdana, geneva, sans-serif; font-size: 14pt;">The Opportunity</span></p> <p style="line-height: 1.5;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">This is a rare role for someone who has spent years on the front lines of marketing, with genuine depth in token marketing and product GTM, and is ready to step into a leadership position where they can build something of their own.</span></p> <p style="line-height: 1.5;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">You’ll be building the "Immunefi Engine" for Product GTM and IMU token marketing. You'll work closely with the CEO and leadership team, translating high-level vision into a structured marketing roadmap, while bringing your own independent judgment and reasoning to every decision. You'll set the strategy, build the systems, and execute directly, using AI-powered workflows to compress what would take a large team into what one exceptional person can drive.</span></p> <p style="line-height: 1.5;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">We're not looking for someone who will figure it out on the job. We're looking for someone who already knows how to scale products and services successfully from 0 to 1 in a high competitive startup environment, and who uses AI tools and agent networks as a natural extension of how they work.</span></p> <p style="line-height: 1.5;"> </p> <p style="line-height: 1.5;"><span style="font-family: verdana, geneva, sans-serif; font-size: 14pt;">What You Will Champion</span></p> <p style="line-height: 1.5;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Marketing Systems &amp; Infrastructure</strong></span></p> <p style="line-height: 1.5;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Build the AI-powered operating layer that makes one person capable of running what would traditionally require a team. This means designing and deploying agent-based workflows, automation systems, and reporting infrastructure that compound output over time. The goal is a lean, intelligent marketing function that stays high-performing as the team grows around you.</span></p> <p style="line-height: 1.5;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>GTM and Product Marketing</strong></span></p> <p style="line-height: 1.5;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Own go-to-market strategy for our core products: Managed Triage and Bug Bounty Program Subscriptions. This includes defining the ideal customer profile, building the messaging architecture, and translating complex technical security value into language that resonates with founders, protocol teams, and enterprise buyers, thus driving adoption and ARR.</span></p> <p style="line-height: 1.5;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Token Marketing &amp; Ecosystem Activation</strong></span></p> <p style="line-height: 1.5;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Lead the positioning, narrative, and community engagement for our token. You'll activate security researchers, partners, and communities to build d

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