Social Media Specialist

职位要求 / 描述

<div class="content-intro"><p><strong><u>About MyShell</u></strong></p> <p>MyShell is revolutionizing the AI landscape by building an open ecosystem for AI-native apps. Our powerful platform and intuitive toolkit empower anyone to create, access, and benefit from AI-powered applications. Launched in April 2023, MyShell has quickly gained global traction, attracting a diverse community of creators and users.</p> <p>Our team of talented individuals from top institutions like MIT, Princeton, and Oxford is committed to fostering innovation in a supportive and transparent work environment. With funding from leading VCs, MyShell is poised to reshape the future of AI, making it accessible and integral to everyone's daily life. Join us on this thrilling journey as we redefine what's possible with AI.</p></div><p><strong>About the Role</strong></p> <p>As the core driver of our social media growth, you will be responsible for building <strong data-path-to-node="5" data-index-in-node="84">MyShell AI’s</strong> brand influence from <strong data-path-to-node="5" data-index-in-node="118">0 to 1</strong> across mainstream global platforms (TikTok, Instagram, X, Facebook, etc.). Leveraging high-level visual creativity and a sharp sense for content, you will build a global user community and drive high-quality follower growth and traffic conversion.</p> <h4 data-path-to-node="6"><strong data-path-to-node="6" data-index-in-node="0">Key Challenges You Will Solve</strong></h4> <ul> <li><strong data-path-to-node="7,0,0" data-index-in-node="0">Visual &amp; Content Creation:</strong> Independently produce high-quality image and video assets that align with Western aesthetics (e.g., minimalist styles, fast-paced short video edits) to eliminate content bottlenecks.<br><br></li> <li><strong data-path-to-node="7,1,0" data-index-in-node="0">Cross-Platform Growth Matrix:</strong> Implement differentiated growth strategies tailored to specific platform algorithms (e.g., TikTok’s "For You" feed, X’s trending topics, Instagram’s visual aesthetics).<br><br></li> <li><strong data-path-to-node="7,2,0" data-index-in-node="0">Integrated Marketing Alignment:</strong> Ensure social media activities sync with the global marketing rhythm. Through scientific <strong data-path-to-node="7,2,0" data-index-in-node="121">Social Calendar</strong> planning, you will convert social traffic into brand momentum and business growth.</li> </ul> <h4 data-path-to-node="8"><strong data-path-to-node="8" data-index-in-node="0">Responsibilities</strong></h4> <ul data-path-to-node="9"> <li> <p data-path-to-node="9,0,0"><strong data-path-to-node="9,0,0" data-index-in-node="0">Full-Stack Content Production:</strong> Master tools like <strong data-path-to-node="9,0,0" data-index-in-node="49">Canva, Photoshop, and Adobe Premiere/After Effects</strong> to independently create engaging images and short videos optimized for social sharing.</p> </li> <li> <p data-path-to-node="9,0,0"><strong data-path-to-node="9,1,0" data-index-in-node="0">Global Account Management:</strong> Manage daily operations for TikTok, Instagram, Facebook, and X, including copywriting, community engagement, and follower growth.</p> </li> <li> <p data-path-to-node="9,2,0"><strong data-path-to-node="9,2,0" data-index-in-node="0">Strategy &amp; Execution:</strong> Develop and execute the weekly Social Calendar; track hot trends/challenges and respond quickly with relevant content.</p> </li> <li> <p data-path-to-node="9,3,0"><strong data-path-to-node="9,3,0" data-index-in-node="0">Data Monitoring &amp; Review:</strong> Monitor key growth metrics (Reach, Engagement, CTR), analyze competitor moves, and continuously optimize content strategies through <strong data-path-to-node="9,3,0" data-index-in-node="158">A/B Testing</strong>.</p> </li> <li> <p data-path-to-node="9,4,0"><strong data-path-to-node="9,4,0" data-index-in-node="0">Cross-Functional Collaboration:</strong> Work closely with Marketing, Paid Media, and Product team

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