Product Marketing Manager, DreamDEX

职位要求 / 描述

About Somnia: SOMNIA is the Agentic Chain - a hyper-performance L1 operating at an order of magnitude faster than existing networks. We empower builders and traders to create real-time, autonomous, and fully decentralized products, powered by agents, that were previously impossible and cannot be built anywhere else. It’s where the future of Web3 protocols will be built, so we’re facilitating a new wave of on-chain applications from DEX to Prediction Protocols and much, much more. Somnia is being developed by Somnia Foundation backed by Improbable https://www.improbable.io/, a British tech Unicorn +++ that has been at the forefront of building virtual worlds for over a decade. Somnia received initial funding from MSquared https://www.msquared.io/, which raised $150 million https://www.businesswire.com/news/home/20220407005101/en/Improbable-Raises-US150m-to-Establish-M%C2%B2-MSquared-a-Metaverse-Network-and-Ecosystem-Powered-by-Its-Morpheus-Technology from a16z crypto, SoftBank, Mirana Ventures, CMT Digital, and SIG. About the Role: As Product Marketing Manager for DreamDEX, you will own how DreamDEX shows up in the world: how it's positioned, how it grows, and how the world talks about it. You understand onchain trading and its audiences deeply - alpha groups, trading communities, and professional traders and you can translate that understanding into messaging that resonates with them. You'll work closely with Product, and the Head of Marketing to make DreamDEX the go-to platform for professional capital trading. What you'll own Positioning & Messaging: Own positioning, messaging, and narrative for DreamDEX - Own positioning and messaging for DreamDEX across its core retail audiences: alpha groups, trading communities and professional traders - Craft a differentiation story grounded in real product strengths such as CEX-grade execution onchain, zero protocol fees, yield-bearing collateral & native agent support - Simplify a deeply technical product narrative: explain how the platform works for both professional traders and for traders coming onchain for the first time Go-to-Market & Launches - Lead GTM for new launches, product capabilities, and ecosystem features, from brief through to post-launch measurement - Build repeatable launch playbooks consolidating learnings across channels - KOLs, events, community, content, social and PR - Partner with Product to shape the roadmap based on user insights, customer feedback and community trends for maximum launch impact and efficiency Competitive & Market Intelligence - Be the team’s expert on the onchain derivatives, CLOB landscape, and emerging platforms - including trends, trader insights and market takeaways - Turn that intelligence into positioning, product recommendations, and growth tactics - Track sentiment and report on how DreamDEX is perceived by trading communities, retail, and professional traders Adoption, Retention & Enablement - Scale the DreamDEX distribution engine through growth and retention tactics such as community leaderboards, yield based rebates, and referral mechanics - Establish DreamDEX as the default venue for professional capital onchain; drive awareness and education of what it enables and deliver on adoption goals - Support BD team with key assets - decks, one-pagers, proof points that win market makers, institutional desks, and KOLs What we're looking for - 5-7 years in product marketing or a closely related role, with at least 3 years of hands-on experience in Web3, or a consumer fintech/trading product - Experience with retail trading products or exchanges, and a genuine understanding of how order books, derivatives/perps work - Proven ability to own positioning and messaging for a product or protocol and execute GTM campaigns across channels - Track record of leading product launches end to end, with measurable results - Strong grasp of crypto-native culture and communities, including X, Discord, and Web3

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