Acquisition Engineering Team Lead

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<div class="content-intro"><p><strong>Who We Are:</strong></p> <p><strong>Alpaca is a US-headquartered, global leader in agent-first brokerage infrastructure </strong>for stocks, ETFs, options, crypto, fixed income, 24/5 trading, and more.<br><br>Amongst our subsidiaries, Alpaca is a licensed financial services company, serving hundreds of financial institutions across 40 countries with our institutional-grade APIs. This includes broker-dealers, investment advisors, wealth managers, hedge funds, and crypto exchanges, totalling over 10 million brokerage accounts.<br><br>Our global team is a diverse group of experienced engineers, traders, and brokerage professionals who are working to achieve our mission of opening financial services to everyone on the planet. We're deeply committed to open-source contributions and fostering a vibrant community, continuously enhancing our award-winning, developer-friendly API and the robust infrastructure behind it.<br><br><strong>Alpaca is proudly backed by $400 million in funding from top-tier global investors including Portage Ventures, Spark Capital, Tribe Capital, Social Leverage, Horizons Ventures, Opera Tech Ventures, SBI Group, Derayah Financial, Unbound, Peak XV, Elefund, and Y Combinator.</strong><br><br><strong>Our Team Members:</strong></p> <p>We're a dynamic team of 400+ globally distributed members who thrive working from our favorite places around the world, with teammates spanning the USA, Canada, Japan, Hungary, Nigeria, Brazil, the UK, and beyond!<br><br>We're searching for passionate individuals eager to contribute to Alpaca's rapid growth. If you align with our core values—Stay Curious, Have Empathy, and Be Accountable—and are ready to make a significant impact, we encourage you to apply.</p></div><p><strong>Your Role:</strong></p> <p>This is a Team Lead role for a technically strong engineer who balances hands-on engineering with team management responsibilities. This person will lead the systems, tooling, and frontend architecture that power marketing funnels, landing pages, and regional web experiences. You will own the engineering side of acquisition, manage and grow the engineers on the team, while driving the architecture and the team’s technical execution across Alpaca’s global web platform. </p> <p>We are looking for someone who can improve how content gets designed, produced, reviewed, localized, and shipped across regions. You’ll work across Engineering, Design, Marketing, Compliance, and Legal to make the web platform faster to operate, easier to scale, and better at converting users.</p> <p>You will lead the acquisition engineering function, support and mentor engineers in the area, and drive improvements in conversion, content operations, and regional delivery as Alpaca expands globally.</p> <h2><strong>Things you’ll do</strong></h2> <ul> <li>Directly manage and support engineers working in the acquisition area, including performance, coaching, and prioritization</li> <li>Act as the technical lead for acquisition engineering and help grow the team over time</li> <li>Own the engineering side of acquisition, website experience and our customer funnels with a strong focus on reducing friction and improving conversion</li> <li>Build and improve the analytics, instrumentation, and observability needed to understand funnel performance and conversion behavior</li> <li>Collaborate closely with Marketing, Compliance, Legal, Product, and Branding to deliver compliant and effective regional experiences</li> <li>Design and maintain a headless CMS architecture that supports both global and region-specific content</li> <li>Build CMS-driven frontend applications using React and TypeScript</li> <li>Define and evolve content models that account for region-specific product offerings and regulatory requirements</li> <li>Implement publishing workflows that support review and approval by regional compliance teams</li> <li>Improve the tooling and workflows that connect Design, conten

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