Head of Live Streaming Business 直播业务负责人

职位要求 / 描述

About us Bitget is the world's largest Universal Exchange (UEX), serving over 125 million users and offering access to over 2M crypto tokens, 100+ tokenized stocks, ETFs, commodities, FX, and precious metals such as gold. The ecosystem is committed to helping users trade smarter with its AI agent, which co-pilots trade execution. Bitget is driving crypto adoption through strategic partnerships with LALIGA and MotoGP™. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. Bitget currently leads in the tokenized TradFi market, providing the industry's lowest fees and highest liquidity across 150 regions worldwide. What you'll do • Develop the overall strategic plan for the live streaming business; define the positioning and execution approach of live streaming in the user acquisition and conversion funnel for new products such as RWA and CFD. Continuously optimize business strategies through a data-driven approach. • Build and manage a professional live streaming host team; identify, sign, and continuously manage high-quality host resources, while establishing host incentive and performance evaluation mechanisms. • Design traffic acquisition strategies for live streaming rooms, working closely with off-platform marketing, social media, KOL partnerships, and other channels to ensure sustained growth on the supply side. • Design dedicated live streaming campaigns for different product categories and build an end-to-end conversion funnel from content engagement to account opening and trading. • Research industry best practices and collaborate with product and technology teams to continuously improve product-related features and enhance the overall user experience. What you'll need • 5+ years of experience in live streaming operations on internet finance platforms, with relevant team management experience. • Deep understanding of the content logic of financial live streaming, with the ability to differentiate operational strategies for educational, market commentary, and product marketing live streams. • Results-oriented, with strong familiarity with the full set of metrics and monitoring systems for live streaming operations. • Strong ability to work under pressure and execute effectively, with the capability to translate strategy into detailed execution in a fast-paced environment. • Basic understanding of Crypto, stocks, or CFD products, or a strong willingness to quickly learn emerging knowledge and new product categories. • Experience leading live streaming businesses at stock/CFD-related platforms such as Futu, Tiger Brokers, Xueqiu, East Money, Tonghuashun, or similar platforms is preferred. • Experience building related products or businesses from 0 to 1 is preferred. • Established network of high-quality finance-related live streaming hosts is preferred. 岗位职责： • 制定直播业务的整体战略规划，明确直播在 RWA、CFD 等新产品获客与转化路径中的定位与打法，数据驱动，持续优化业务策略 • 搭建并管理专业主播团队，挖掘、签约并长期运营优质主播资源，建立主播激励与考核机制 • 设计直播间流量获取策略，密切联动站外推广、社交媒体、KOL 合作等多渠道，确保供给端持续增长 • 针对不同品类产品设计专项直播活动，打通从内容到开户/交易的转化链路 • 研究行业最佳实践，与产品技术团队协作，持续完善产品相关功能，提升整体产品体验 任职要求： • 5 年以上互联网金融平台直播业务相关经验以及相应的团队管理经验 • 深度理解金融直播的内容逻辑——能区分教育类、行情类、产品营销类直播的不同运营策略 • 结果导向，熟悉直播业务的完整指标和监控体系 • 抗压、执行力强，能在快节奏环境中从战略落到细节 • 了解Crypto、股票或CFD 产品的基本逻辑，或有意愿快速学习新兴知识 • 有富途、老虎证券、雪球、东方财富、同花顺等股票/CFD类平台直播业务负责经验者优先 • 有相关产品从0到1建立经验者优先 • 有成熟的优质财经主播资源积累者优先 Why Bitget? • Bitget is the world's leading web 3 platform for copy trading and one of the world's largest and most respected exchanges • We are a global company with staff members from over 50 different countries and regions • We are growing and looking for world-class ambitious talents to help us continue this journey • We have a streamlined structure that empowers employees to work efficiently, delivering the best results in a short timeframe • We offer competitive salaries and benefits • Blockchain technology and digital assets have the potential to change financ

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