Growth Operations Lead, Earn & Wealth

职位要求 / 描述

<div class="content-intro"><p><strong>About Us</strong><br>Established in March 2018, Bybit is one of the fastest growing cryptocurrency derivatives exchanges, with more than 70 million registered users. We offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. We provide innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strive to be the most reliable exchange for the emerging digital asset class.</p> <p>Our core values define us. We listen, care, and improve to create a faster, fairer, and more humane trading environment for our users. Our innovative, highly advanced, user-friendly platform has been designed from the ground-up using best-in-class infrastructure to provide our users with the industry's safest, fastest, fairest, and most transparent trading experience. Built on customer-centric values, we endeavour to provide a professional, 24/7 multi-language customer support to help in a timely manner.</p> <p>As of today, Bybit is one of the most trusted, reliable, and transparent cryptocurrency derivatives platforms in the space.</p></div><p><strong>Role Overview</strong></p> <p>We are looking for a highly driven and data-oriented Growth Operations Lead to join Bybit’s Earn &amp; Wealth business.</p> <p>This role will act as a core driver of business growth, responsible for scaling user acquisition, engagement, and asset conversion (AUM growth) across key products such as Savings, Staking, Dual Investment, and Launchpool. You will combine market insights, user behavior analysis, and data-driven execution to build scalable growth systems and continuously optimize business performance.</p> <p> </p> <p><strong>Key Responsibilities</strong></p> <p><strong>1. Growth Strategy &amp; Execution</strong></p> <ul> <li>Define and execute user growth, conversion, and retention strategies across the Earn &amp; Wealth product suite</li> <li>Build and optimize the full user lifecycle framework (onboarding → first investment → repeat investment → high-value user upgrade)</li> <li>Lead end-to-end planning, execution, and ROI evaluation of growth campaigns and initiatives</li> </ul> <p><strong>2. User Segmentation &amp; Lifecycle Management</strong></p> <ul> <li>Develop user segmentation models based on AUM, risk appetite, behavior, and engagement patterns</li> <li>Design targeted strategies and journeys for different user cohorts</li> <li>Drive precision marketing through CRM, push notifications, email, and other engagement channels</li> </ul> <p><strong>3. Data Analytics &amp; Optimization</strong></p> <ul> <li>Build and maintain dashboards to track key business metrics (AUM, ARPU, conversion rates, retention, etc.)</li> <li>Leverage A/B testing and data insights to continuously optimize user journeys and product experience</li> <li>Generate structured insights and performance reports to support product and business decision-making</li> </ul> <p><strong>4. Cross-functional Collaboration</strong></p> <ul> <li>Partner closely with Product, Finance, and BD teams to enhance product capabilities and monetization</li> <li>Collaborate with Content, KOL, and Paid Media teams to amplify growth impact</li> <li>Contribute to GTM (Go-To-Market) strategies for new product launches, ensuring operational excellence across the lifecycle</li> </ul> <p> </p> <p><strong>Requirements</strong></p> <p><strong>Must-have</strong></p> <ul> <li>3+ years of experience in operations within internet, fintech, or crypto industries; experience with wealth/investment products is strongly preferred</li> <li>Solid understanding of financial products, particularly crypto-based offerings (e.g., savings, staking, structured products, DeFi yield)</li> <li>Strong analytical mindset with hands-on experience in SQL, Excel, and BI tools</li> <li>Systems thinking: abili

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